A business built on love. Carried forward with purpose.
Prasar Finserv began as one man's dream to secure every Indian family's financial future. Today, it is a mother and son's mission to carry that dream forward — expanding wealth, and the love that fuels it.
Late Sh. Prakash Chawla walked away from his family's chemical business with a singular conviction: every Indian family deserves financial security, not just the privileged few. In 2000, he became an IRDA Advisor and founded Prasar — pouring into it his warmth, his integrity, and an unrelenting desire to help people feel financially safe.
He was known among clients not as an agent, but as a trusted friend — someone who showed up, followed through, and always put their interests first.
In May 2021, COVID-19 took Prakash from his family and from the hundreds of clients who depended on him. He left behind a business, a mission — and a wife who had never worked in finance a day in her life.
Sarika Chawla could have walked away. Instead, she walked in. Armed with love, determination, and 20 years of corporate experience at Ericsson and Nissan Motors, she began rebuilding — learning, certifying, advising — and refusing to let Prakash's vision die.
Today, Sarika runs Prasar alongside her son Chirag Chawla, who joined as a certified IRDA and NISM advisor at just 21. Together, they serve 300+ clients, conduct 50+ corporate training sessions, and run financial empowerment workshops across India — especially for women.
Prasar isn't just a business. It is a journey — of loved ones, by loved ones, for loved ones.
More than a financial firm —
a family's legacy
What makes Prasar different from other financial firms isn't the products we distribute or the certifications we hold. It's the why behind every conversation we have with a client.
Sarika knows what it feels like to be suddenly alone, financially overwhelmed, and unsure where to begin. That lived experience is woven into every client interaction — the patience, the plain language, the refusal to judge, and the genuine care for each person's specific situation.
When you come to Prasar, you're not a policy number. You're a person with a family, a future, and financial decisions that matter. We treat you accordingly.
The why behind
everything we do
Three commitments that guide every recommendation, every workshop, every client relationship. These aren't aspirational values — they're how we actually operate, day in and day out.
Our Mission
To empower individuals and families by guiding them through every stage of their financial journey — ensuring stability, security, and growth. At Prasar, we believe in fostering trust, expanding opportunities, and building a legacy of financial independence for generations.
Our Vision
To create a world where financial freedom is accessible to everyone — ensuring equality and empowerment in wealth management while accompanying you at every step.
Our Beliefs
Financial Trainer · Former Executive at Ericsson & Nissan Motors
Sarika's path into finance was not planned - it was chosen out of love and necessity. For 20 years, she built a career in the corporate world, working as an executive assistant at Ericsson and Nissan Motors, developing a reputation for being organised, reliable, and extraordinarily effective under pressure.
When Prakash passed in 2021, Sarika made the hardest and bravest decision of her life. She didn't sell the business. She didn't step back. She stepped in - enrolling in NISM certification courses, studying insurance advisory, and earning her QPFP qualification, all while supporting her son and serving the existing clients who depended on Prasar.
What she brought was different from what most financial advisors offer. She brought empathy. She knew what financial confusion felt like from the inside. And that knowledge - that lived understanding - became her greatest professional asset.
Today, Sarika is one of Delhi's most sought-after financial trainers, having conducted 50+ corporate sessions at firms including Nissan, WICCI, JIMS, and more, and having trained over 1,000 people across India. Her Women's Financial Empowerment workshops have become a touchstone for homemakers and professionals alike.
Late Sh.
Prakash Chawla
Prakash Chawla was a visionary who chose purpose over profit. Leaving behind the security of his family's chemical business, he became an IRDA Advisor in 2000 — not because it was lucrative, but because he believed deeply that financial security should be within reach for every family in India.
For 21 years, he built Prasar client by client, trust by trust. He was the kind of advisor who remembered birthdays, called during claim settlements, and sat with clients through life's biggest financial moments — buying a first home, planning a child's education, navigating a health crisis.
When Prakash passed in 2021, his clients didn't just lose an advisor. Many lost a friend. His legacy lives on in every conversation Sarika and Chirag have — in the warmth, the patience, and the uncompromising commitment to doing right by every person who walks through Prasar's door.
What PRASAR stands for
Six principles that are woven into every conversation, recommendation, and relationship we build. These aren't aspirational values - they're how we actually operate.
You deserve a financial advisor
who actually cares.
Book a free, no-pressure conversation with Sarika. No commitments, no jargon — just warmth, honesty, and a genuine desire to help you build the future you deserve.
Let PRASAR Finserv Be Your Financial Growth Partner
Join thousands of financially confident individuals who rely on us for unmatched reliability, industry insights, and goal-focused planning.
- Free, no-obligation consultation session
- Personalized financial roadmap
- Expert-backed portfolio design
- IRDAI & AMFI compliant advisory
- Long-term relationship, not just a transaction